Fractional CMO + COO

We are very good at marketing.

VGM is a fractional CMO & COO partner for ambitious teams. We embed, build, and operate the growth engine you wish you'd hired two years ago.

As featured in

  • Forbes
  • Fast Company
  • Adweek
  • The Drum
  • WIRED
  • Inc.
  • Modern Retail
  • Forbes
  • Fast Company
  • Adweek
  • The Drum
  • WIRED
  • Inc.
  • Modern Retail

The pitch

Most agencies sell hours. We sell outcomes built, shipped, and operated alongside your team.

What we do

Senior operators, on-demand. Built to embed, not hover.

Fractional CMO

Senior marketing leadership embedded into your team — strategy, hiring, and execution.

Fractional COO

Operational rigor: hiring, systems, rituals, and reporting that scale past the messy middle.

GTM strategy

ICP, positioning, pricing, and channel mix grounded in actual buyer behavior, not vibes.

Brand & positioning

A story your buyers repeat back to you — and a system your team can actually ship against.

RevOps & analytics

Pipeline you trust. Dashboards that answer questions instead of generating new ones.

Team building

We hire, ramp, and hand off — so the engine keeps running long after we leave.

AI-enabled by default

Products & operational systems deployed with AI baked into the workflow.

Every engagement ships with AI woven through it — internal copilots, automated reporting, agent-driven ops, and customer-facing AI features that compound your team's output.

CopilotsAgentsRAGAutomationsEvals

How we work

A 90-day arc, not a 12-month retainer.

01Step

Diagnose

Two weeks inside the business. Customer calls, funnel teardown, ops audit. You leave with a roadmap, not a slide deck.

02Step

Build

We embed as your CMO/COO. Positioning, pipeline, hires, systems. Shipping in weeks, not quarters.

03Step

Operate

We run the engine alongside your team — and hand off to a full-time leader when the seat is ready.

0+

Initiatives shipped across product, growth & operations

$0M+

Capital raises supported

0

Industries served

0%

Operational efficiency improvement

Kind words

Operators we've embedded with say nice things.

"It's always a pleasure having Lydia as a part of the team as she is a fabulous team player and she always executes her task perfectly."
VC
Victoria Chan
Director, 4walls
"The closest thing I've had to a co-founder for marketing. VGM built the team, then handed it off — exactly as promised."
DR
Daniel Reyes
Founder, Northwind DTC
"Hired VGM as a fractional COO for 90 days. They left us with rituals, dashboards, and a hire we still rave about."
PS
Priya Shankar
President, Halo Marketplace
"Working with VGM was so effortless and Lydia completely elevated the entire process. She was very knowledgeable in her services and always executed every project in an efficient way. Love collaborating together, highly recommend her!"
J
Joyce
CEO, Rue Gembon
"VGM diagnosed in week one what our last agency missed in a year. Worth every dollar and then some."
RD
Renée Dubois
CMO, Atelier Goods
"An operator, not an advisor. Lydia sat in standups, owned the number, and brought receipts."
MC
Marcus Cole
COO, Fieldwire Robotics
Very Good Marketing ✦ We Are VGM ✦ Make it GOOD ✦ Very Good Marketing ✦ We Are VGM ✦ Make it GOOD ✦

Let's make your business very good.

We take on a small handful of engagements per quarter. Tell us what you're building.